Its a perennial problem for WWE, finding credible opponents for their cash cow and human plushie John Cena. Of course, thats largely because feuding with John Cena tends to strip WWE superstars of their credibility, so weakening them for any future match-ups. Its not necessarily a reflection on John Cena, the man but John Cena the character (or rather the cartoon character) is a kayfabe-defying heat killer of staggering proportions. The Wyatt family was to prove no more immune to Super Cenas tendency towards burial by association. Brays whole point during the Cena feud was that he could bring out the beast in John. Just as he had in previous feuds, hed gone on and on about confronting Cena with the truth of who he was, this time targeting Cenas family-friendly image by claiming that Cena was a liar, and that he could bring out the monster in him. Cena paid lip service to being worried about Wyatt here and there, but his inconsistency and childishness ruined Brays attempts to give their feud drama. One week he was running scared, the next running amusing photoshopped pictures of Wyatt on the Titantron and taking the mickey out of his appearance:
I look at you, I don't see a god, I see a homeless dude that spent too many years wasting away again in Margaritaville, lookin' for his lost shaker of salt. Oh no, no, no, no, no, you didn't find any salt, you found two goons, a tiki torch, and a rocking chair from Cracker Barrel. And now you waltz out here in a Hawaiian shirt and a fedora and you think you can be somebody?
Wrestling pundits across the world were worried when Wyatt was shoved into a long angle with Cena. They were right to be concerned. No one comes out of a feud with WWE bobblehead John Cena unscathed, and Wyatt was no exception.
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