7 Steps That Led To WWE European Title's Demise

4. Billing American Champions As Europeans

http://www.dailymotion.com/video/xke8fn_al-snow-vs-william-regal-raw-10-16-2000_sport But the jokes didn€™t end there. Once Michaels and Triple H had moved on to bigger and better things, the likes of D€™Lo Brown and Al Snow€”among others€”were afforded European Championship reigns. As previously mentioned, there€™s nothing wrong with that if the intention was to use the title€™s initial credibility to elevate lesser stars and add significance to the lower echelons of the card. But it soon became clear that building stars for tomorrow was not what the WWE was going for here. Besides, that was essentially the role of the Intercontinental Championship. So instead, the company saw an opportunity to use European title as an outlet for their often-questionable attempts at comedy. And I€™m using the term opportunity lightly here. The aforementioned D€™Lo Brown soon began to be billed from various European countries€”not entirely in keeping with his background in the militant Nation of Domination. Yet Al Snow took it one further, playing up to poorly informed stereotypes of countries such as Germany, Spain and €œGrease€€”excellent punning skills there WWE, just excellent.
Don€™t get me wrong, I€™m a fan of the lighter side of wrestling. But there€™s certainly an art to it, and guys like Colt Cabana, Santino Marella and more recently Damien Mizdow have nailed it down to a tee. But these European gimmicks that the WWE started pushing? Not so much. If the company wanted the belt to retain any credibility whatsoever, they should have steered well clear of the €œcomedy€ angle.
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