7 Things We Learned From WWE’s 2017 Record Report

2. They're Serious About The Mixed Match Challenge

The Wrestling Observer reported last week that viewership numbers for WWE's Mixed Match Challenge had dropped off steadily since the show's first episode. Week 2 fell 32% from Week 1, and (worse) Week 3 was down 54% from the debut's numbers.

Lack of interest in one mixed tag-team match per week via Facebook Live or not, WWE's financial report made sure to boast about the venture as an early highlight of 2018. Under the 'Fourth Quarter 2017 Highlights' heading, WWE said the MMC showed a willingness to forge partnerships across new platforms.

Whilst that's true, the numbers don't lie.

WWE won't cut their losses and move on though, not when they're so high on the idea of broadcasting via Facebook Watch. The company have become more comfortable than ever with other services like YouTube (where they're the "2nd most viewed channel with 20 billion lifetime views"), and they'll want to carry that success over to new platforms.