7 Times AEW Dynamite Made WWE Mistakes
3. Bait & Switch
AEW promised a "special appearance" from Jon Moxley for the debut edition of Dynamite, and they absolutely didn't welch on that pledge. It was not, however the promo or spot audiences had been led to believe.
Often so thirsty for ratings that they'll spoil surprise returns, WWE just can't help themselves with video packages or early leeks of some legend or other coming back to television in what then becomes a transparent grasp at bonus numbers.
Moxley relied on the element of surprise for his attack on Kenny Omega. Why - unless they were adopting WWE's slightly grabby practices - would All Eite gaffers not choose to rely on it too?