7 Ups & 8 Downs From WWE's Road To WrestleMania 38
6. Positive Celebrity Involvement
Take a bow, Sami Zayn.
He's been able to turn build for a one-off celebrity cameo into something more substantial. Johnny Knoxville in the Rumble was fine; some might've grumbled at it, but WWE didn't try to pretend that the Jackass star had a serious shot at winning the thing, or anything. Besides, he had Sami there to keep him right.
Their feud has had its own ups and downs. There's no sense in denying that, but both have gone above and beyond to promote their upcoming 'Anything Goes' brawl on social media. Zayn and Knoxville deserve praise for that, and for somehow making this fan intrigued to see what they'll do come 'Mania.
The obvious selling point is that JK doesn't mind putting his body through the wringer. WWE's 'Anything Goes' stip means Knoxville will probs take some big bumps on Sunday night. Best of all, Sami can lose without destroying his career - he's that good as a delusional heel.