7 Ups And 2 Downs From WWE NXT (Aug 17)

Ups...

7. Prime Target: Cole Vs. O'Reilly III

If you came out of the latest instalment of Prime Target goodness nursing a sudden bout of deja vu, don't worry, that's because we've most definitely been here before. However, Adam Cole and Kyle O'Reilly's latest Prime Target snippet felt like something of an improvement on the pair's TakeOver: Stand and Deliver hype video, largely because of the amount of water that has since rushed under the Undisputed bridge.

Make no bones about it, the highlights of this programme have come solely in the middle of the squared-circle, a point once again hammered home by this promo package. All of the accompanying "drama" and verbal jousting, on the other hand, has routinely zapped the intensity out of what could have been a truly great NXT rivalry.

Cole's simmering ferocity throughout this package also reminded us that he can be one of the finest talkers in the game when given the right environment, in this case staring down a lens and letting loose the blistering reality check his one-time pal needed to understand; he simply wasn't on his level.

It'll likely be another top class showdown when the pair meet for (what should be!) the final time at TakeOver 36, and the 2-out-of-3 falls stip will also infuse some all-important suspense into proceedings too. But will Mr. Cole stick around long enough to see where the pieces fall in the wake of SummerSlam weekend? All will no doubt be revealed over the next week or so.