7 Ups And 5 Downs From WWE Raw (May 25)
1. Paging The Marketing Department
Last week, this column criticized WWE for billing the upcoming Edge/Randy Orton match as the “Greatest Wrestling Match Ever” because they are clearly overpromising something they can’t deliver.
Monday, it was on full display again, complete with the branding in lights as the announcers repeated it ad nauseum. But what made this truly awful this week (hence its return to the list) is that Edge sold the match by talking about how he once was great and could hang with all the greats, a five-tool workhorse in WWE… but he now doubts himself.
“I don’t know if I can do any one of those things anymore,” he mused. Edge basically admitted that he’s not sure if he can deliver in the ring against a tactician like Orton – which is a great storyline for this match, by the way – but the marketing geniuses are billing it as the greatest wrestling match ever.
What a huge disconnect.