8 Brave Booking Steps WWE Have Already Taken In 2018

8. Facebook's Mixed Match Challenge

Mixed Match Challenge
WWE.com

Despite reports that WWE are unhappy with live viewing numbers for the concept on Facebook Watch, the Mixed Match Challenge is a brave attempt to diversify the promotion's broadcasting portfolio and offer programming on a fresh platform. Besides, viewership numbers on WWE Network bolster the weekly series nicely.

Nobody can blame WWE for trying something new. Social media is something the company already invest in heavily, and it makes sense that they'd want to bridge the gap between huge follower counts on Facebook/Twitter and who buys the Network with accessible content those people can watch in-app.

On top of this sound experimentation business-wise, the MMC is something totally different to what fans see on Raw, SmackDown, NXT and the like. For the first time in forever, WWE are presenting female stars like Sasha Banks and Charlotte Flair as equals to their male counterparts in the same segment.

Bravo.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.