8 Most Insane Things Happening In Wrestling Right Now (Feb 17)
2. The Answer To Too Much Wrestling Is More Wrestling
WWE's strategy of bludgeoning its fanbase into submission and exhausting them with content upon content upon content upon content is not set to change any time soon; according to a recent investors call, we are set for more content upon content upon content upon content.
“It’s about super serving our most passionate fans, and one of the things we have learned is they will consume just about everything we throw at them,” said WWE Chief Strategy and Financial Officer George Barrios, just about stopping short of calling us all filthy marks.
Expect more worldwide TV programming because the approach is working. Revenue as it it highest since 2010, offsetting WWE Network running costs. The company isn't as profitable as it was at the turn of the decade (the cash reserves took another hit), but WWE is compensating for its shrunken audience by saturating it. Essentially, thanks to the massive revenue stream that is TV, and a small but dedicated fanbase happy to watch it, the IWC's constant caterwauling about where the next major star is coming from is more irrelevant than it has ever been.
No one figurehead is needed to sustain business because business more or less it sustains itself within the current model, in which real stars are at a premium; instead, McMahon alluded to pressing on with the idea of a dedicated touring promotion based in the U.K., and even sending the Cruiserweights out on their own touring schedule. How the company expects that to work, when 205 Live has often been built around main event prospect Alicia Fox, is a different matter.
Say this U.K. stuff works, and WWE decides to mimic the formula, with China, Australia - pretty much everywhere - getting their own WWE territory. There might be WWE programming than there are hours in the week.
The f*ck are we meant to consume all that?