8 Reasons Why Goldberg Vs. Lesnar Was Completely Terrible For Business

6. This Isn’t UFC

“I don’t see us needing to evolve to what UFC does, because quite frankly, sometimes the fights are long and boring, guys lying around and sometimes the fights are fastand over in five seconds.” - Triple H on UFC in a 2011 interview.

Part of why fans get invested in professional wrestling is because they know when they pay money to watch a show, they’re likely going to get a satisfying main event. Looking past non-advertised matches like a Money in the Bank cash-in, or Hogan/Yokozuna at WrestleMania IX, sub-10 minute pay-per-view main events are few and far between.

There’s been Austin vs. McMahon at St. Valentine’s Day massacre (7:52), Cena vs. Khali at Judgement Day 2007 (8:15), Diesel vs. Mabel at SummerSlam 95 (9:14) as well as a few others, but the vast majority go on much longer. It’s what we’ve come to expect as fans.

WWE set a strong precedent last night. In one way, it may keep the audience on their toes, thinking a main event could end at any time. I get that aspect of it, but this was not the match to accomplish that goal. Virtually any other main event this year, including WrestleMania's, would have been a better option to make that point.

Next time fans get hyped up for a superfight that's months in the making, they may just remember how short and unfulfilling this was for them and decide it's not worth their time. Five hours of TV time for 86 seconds just isn't that great of a trade off.