8 Reasons WWE Is Wrong To Ditch Single-Brand PPVs

The entire purpose of the brand split is to make the most of the strength and depth of WWE's talent roster. By keeping certain main event performers separate for extended periods of time, it allows for fresh matches when the rosters are shuffled and can increase the star wattage of upper midcarders who are able to ascend to the main event scene by virtue of the shallower pool of contenders.

It's difficult to keep this pretence going when all of these stars are together in the same building once a month. WWE has already proven itself incapable of resisting brand-on-brand battles, despite billing Survivor Series as the one night a year when the shows collide. The company pitted Raw's Brock Lesnar against Smackdown's Randy Orton at Summerslam 2016, just weeks after the split, and brought in the blue brand's AJ Styles as a replacement opponent for Finn Balor at the Raw-exclusive TLC last year.

With the temptation of a dual-branded show, WWE's chances of keeping the rosters distinct are diminished even further. It won't be long until there's a match pitting the brands against each other on every show, by which time Survivor Series is essentially redundant.