8 Things We Learned From GFW's Ed Nordholm On Wrestling Observer Radio

The longer the interview went on, the more apparent Ed's lack of preparation became. He was able to hold his composure for the first 10 minutes, but started losing it thereafter, taking long pauses before answering Meltzer's questions, hemming and hawing his way through multiple subjects, and sounding increasingly unsure of himself as the show progressed.

It was particularly noticeable when Nordholm was asked about the Broken Hardys situation (we'll get to that), but his declining confidence saw him blurt out some troubling information when asked about Anthem's financial strategy.

While Ed acknowledged the need to increase investment to generate revenue, and that Anthem know where they want the promotion to be, he had "no road-map to get there." Instead, the company will look to make incremental improvements from taping to taping, but they've no idea when they expect GFW to become profitable.

This is worrying. There's a chance Nordholm just fudged his answer, but if his statement is accurate, it sounds like Anthem, while cognisant of their troubles, have no real strategy for how to turn things around. That's not exactly encouraging for a promotion that needs strong, infallible leadership now more than ever.