8 Things We Learned From GFW's Ed Nordholm On Wrestling Observer Radio

News of GFW's latest bout of financial trouble brought suggestions that Anthem hadn't done their due diligence prior to purchasing the beleaguered promotion, and had no idea what they were getting themselves into. Nordholm all but confirmed this on Wrestling Observer Radio.

Ed described GFW as "a challenging business, and a little more complicated than we'd realised." They knew it'd be a slow process, but weren't expecting the industry to be so "personality driven," suggesting Anthem have had trouble dealing with some of the company's more colourful characters (like Jarrett, perhaps). Nordholm did say that it had been "an exciting education so far," but didn't sound particularly convincing in doing so.

With regards to GFW's finances, Anthem understood the promotion had been haemorrhaging money for a long time, and that it would take significant effort to turn things around. Profitability remains their primary goal, and they'll be looking to "find more interesting ways to do things" in order to bring old fans back, attract new ones, and increase their revenue. This sounds great in isolation, but is undermined by the absence of a clear strategy and Nordholm's own lack of conviction.