8 TNA Impact Gimmick Changes That Lengthened Careers

Roode's evolution from Team Canada nobody to Rich Guy to Beer Money everyman was all part of his eventual final form as World Champion and It Factor, Bobby Roode. Although he was at his most popular as one-half of Beer Money, that was simply a crowd-pleasing stepping stone to the main event that long awaited him.

Refining his craft as a dastardly heel who would do anything to stay on top, he was one of the highlights of TNA's post-peak Spike TV era (aka the days before Aces & Eights), betraying James Storm and elevating himself to true top dog status.

The It Factor was despicable, hateable, and oh so watchable.