8 Ups & 4 Downs From AEW Worlds End 2023

by Jamie Kennedy

1. Adam Cole’s Devil Reveal

AEW Worlds End 2023 Adam Cole The Devil Kingdom Roderick Strong Wardlow
AEW

That wasn't the only thing slipping. Cole's mask was too. Literally.

Any fears The Devil's reveal would stink before Worlds End were put straight to bed by the execution. Adam Cole was the mysterious character plaguing MJF all along, and now AEW has a new faction to focus on: Cole leads Roderick Strong, The Kingdom and Wardlow in this crusade against Friedman's past transgressions.

That'll surely be the story. MJF has been a world class as*hole to many over the years in All Elite Wrestling, and that was never going to go unpunished. Cole succeeded in making Max drop his guard, but he couldn't stomach losing out to him in historic main events like the one they worked together at Wembley Stadium over in London.

Wednesday's episode of Dynamite will be essential viewing after the way this played out. Cole will likely explain himself, and MJF's broken heart will trigger thoughts of revenge. The Devil's reveal, including the way the lights went out, made for an unreal finish to this pay-per-view.

Well played, AEW. Well played indeed.

What did you think of AEW Worlds End? For more wrestling, check out 10 AEW Wrestlers Poised To Break Out In 2024 and 10 AEW Nightmares That Could Come True In 2024!

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.