8 WWE Wrestlers Vince McMahon Refused To Turn Heel

That's the bottom line 'cos VKM says so.

Roman Reigns Vince McMahon
WWE

At its best, the wrestling business is driven just as much by character work as it is by in-ring ability. For all the flips and flops in the world, they can be rendered null and void if there's no story nor emotion to what we're seeing play out between the ropes.

One key fact to creating emotion in the wrestling business, of course, is establishing the lines of good and evil, of babyface and heel, and at times veering into shades of grey with certain characters when called for. For so many performers over the decades, they've often bounced from one side of the spectrum to the other - from the all-smiling, baby-kissing, granny-hugging good guy or gal, to the snarling, cheating, audience berating bad guy or gal.

In the realms of WWE, the ultimate call on any of these characters changes falls upon the familiar figure of Vincent Kennedy McMahon. While the likes of Big Show, Undertaker, Kane, and Kurt Angle have changed their stance more times than any of us can remember, there are certain stars who McMahon has outright refused to have turn to the dark side.

Whether it was McMahon refusing a wrestler's own personal request to turn heel, refusing to embrace a negative audience response to a talent, or even an ever-familiar late-minute "plans change, pal", here are eight talents the Chairman refused to turn heel...

8. Ricky Steamboat

Roman Reigns Vince McMahon
WWE.com

If ever there was the very definition of a stereotypical great babyface, it's Ricky Steamboat.

The Dragon ticked every box possible for what made a great babyface during the time he was active in the business. A good looking, physically impressive, clean cut fella who was fantastic to watch in the ring, Steamboat had it all - even more-so when you could position him up against brilliant heels acts such as Ric Flair, Randy Savage, Rick Rude, Jake Roberts, and even an up-and-coming 'Stunning' Steve Austin.

Upon returning to the World Wrestling Federation in 1991, Steamboat's Dragon nickname was embraced in a slightly bizarre way by WWF decision makers. This former Intercontinental Champion - who just two years prior had exchanged the NWA World Heavyweight Title with Ric Flair in a trilogy of iconic contests - was now being referred to solely by the name Dragon.

No Ricky Steamboat, no Ricky 'The Dragon' Steamboat. Just Dragon - complete with a dragon outfit, breathing fire as he goes.

Unhappy with this gimmick, Steamboat approached Vince McMahon's second-in-command, Pat Patterson, with an idea to turn himself heel. The Dragon wanted to start working under a mask, laying out babyfaces in a brutal fashion, leading to a 'whodunit' reveal of ΓΌber good guy Ricky Steamboat being the man beneath the hood.

Patterson would laugh off this idea, proclaiming that nobody would ever believe that Steamboat could be a heel.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.