9 Most Desperate WWE Responses To Low Ratings

6. Live Sex Celebration

Lita Edge Sexy
WWE

Despite the failure of HLA, WWE truly believed in the principle they had Eric Bischoff espouse, and four years on were still prepared to pop a cherry to pop a rating. Annoyingly, they were right: the live sex celebration between Edge and Lita actually worked.

24 hours after spectacularly cashing in his Money in the Bank briefcase on John Cena at New Year's Revolution, The Rated-R Superstar promised to make another, stickier deposit the next night to crown his new and soon to be impeding belt. Lita stripped to her birthday suit as the two seemingly simulated stimulation, to the delight of the crowd in Hershey, PA - and the absolute horror of the building's officials.

At one point, one of Lita's breasts made an unscheduled on-air appearance, and it'd be three years before WWE were allowed back in the arena. It was worth the censure; the segment drew a mammoth 5.2 rating, the largest in well over a year.

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Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.