9 Ups & 2 Downs From AEW Dynamite (15 Sep)
Downs...
2. Malakai Misfires
Cody Rhodes' comeback segment was over. The fans were into him coming through the audience and brawling with Malakai Black up the bleachers, even if his reactions are a lot more mixed than usual. New York City will blow up for everything they do next week as well. People are going to be into it, though this segment's early construction wasn't particularly convincing.
Black was so annoyed by Rosario Dawson's ringside presence that he ran through his full ring entrance and walked out in a daft-looking cloak to instigate a fight with the actress and Go-Big Show judge. When Cody started storming down, Dawson jumped on Black's back, neutralising the Dutchman while the former TNT Champion arrived.
A harmful start in that it undermined Malakai's imposing power rather than boosting it, it also made Black feel like a secondary figure in his own storyline. Dawson's appearance was a tacked-on piece of co-promotion to facilitate a comeback that would have resonated more powerfully with a simpler setup too. "Hey, look, a celebrity!" can work, but they have to be weaved in naturally.