On 6th October, What Culture Pro Wrestling present their first ever iPPV at the sold-out Northumbria Student Union in Newcastle. A stacked card will be headlined by 'The Local Hero' Joe Hendry taking on 'The American Hero' Kurt Angle. Who will come out on top on the night and who will Refuse to Lose?
Wrestlers are proud athletes and don't enjoy coming out on the losing end. That's true from both a character perspective and also in a very real sense, as many times a performer has declined to put his opponent over. such instances are rare, particularly in WWE where Vince McMahon rules with an iron fist, but it can and does happen. Wrestlers, particularly those higher up the pecking order, can use their influence to get a result changed and creative control clauses prevent some grapplers from staring at the lights for their peers.
When wrestlers refuse to lose in the kayfabe sense, it is usually a babyface that the company is high on and want to push. It's a way of making them look strong, like someone that fans can believe in. After all, if a guy would rather get choked out cold than tap the mat and submit or say 'I quit', he's someone you could probably depend on in the toughest situations and thus rally behind.