9 WWE Champions You Didn't Care Enough To Hate
4. JBL
JBL briefly became one of wrestling's most maligned heels in 2004 after capturing the WWE Championship from the widely-loved Eddie Guerrero at July's Great American Bash.
And to his credit, in the early stages of his reign, he succeeded in generating boos - but the heat turned to apathy within a few months after fans began to tire of seeing the same man emerge victorious pay-per-view after SmackDown-exclusive pay-per-view.
What made matters worse that almost all of the Wrestling God's feuds - from The Undertaker to Big Show - climaxed in the same screwy way. He was the champion that never seemed to come out on top, despite - in terms of results - always coming out on top.
All of this, of course, was done so that John Cena's coronation would be welcomed at WrestleMania 21 the following year - and it was, but perhaps less because of how much we loved the Doctor of Thuganomics than because we were just desperate for a change of scenery.