9 WWE Gimmicks That Are Totally DEAD

8. Madcap Moss = Dad Joke Machine

Viking Raiders
WWE

WWE used the 2023 Draft as an excuse to quietly rename Madcap Moss back to Riddick Moss and act like nothing had happened. Then, the cheeky blighters had the temerity to relegate Moss to company wasteland Main Event. No, no that is not a good thing. Like, at all.

It's actually bloody rubbish.

Cast your minds back to Madcap's turn on Baron Corbin and very, very short-lived singles push. The guy seemed to have some momentum behind him, but it didn't last; he must've donned a comedic big nose around Triple H backstage or sneezed in front of Vince McMahon.

Sure, Madcap was on life support as a character for a while before it was axed, but you’d think creative would plot something (anything!) else before bothering to change his name. A real-life romance with Emma coming to TV hasn't exactly lit the touch paper on either's career.

There must be a ton of frustration in that household, and rightly so.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.