A Day In The Life Of A WWE Creative Writer

Mandy Rose
WWE.com

“What does Mandy Rose has that we can use as a selling point? What can drive this conflict? What are women bloody like, eh?” the writer asks the room, before arriving at an epiphany. Mandy Rose has…such good t*ts!”

And so the writer pitches the basic premise of the feud—“Mandy Rose is beautiful, and Nikki Cross is ugly”—and puts pen to paper.

“I am beautiful, and Nikki Cross is ugly.”

His colleague offers a suggestion. “That isn’t dialogue,” he says. “That’s…just the pitch, written down.”

“Does it matter?”

“Not really.”

“OK. OK. This is a start. But we need something truly despicable here to put heat on Mandy. What about “You’d never see her fugly face on the front cover of a fashion magazine? It’s got the alliteration we are mandated to use.”

His colleague does a spit take. “Are you joking?” he asks, incredulous. “That is nowhere near awful enough.”

“OK…how about: “Nikki looks like an oversized rat crawling out of the Lincoln tunnel.”

The room erupts in laughter. They piss themselves. Man, that is deliciously cruel. But that’s not what’s important here.

CONT'D...(3 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!