AEW Vs NXT - The New Wrestling War

The Best Of The Best Of The Best Of The Best.

Chris Jericho AEW
AEW

(The first article in our 'New Wrestling War' series can be read here)

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In January 2018, Chris Jericho turned up at the Tokyo Dome to battle Kenny Omega in a Wrestle Kingdom 12 match that would eventually have astonishing and, at-the-time, unthinkable ramifications. It wasn't the start of a movement nor the climax of one, but that's never really been 'Y2J's modus operandi anyway. The best trick Jericho's ever played is convincing the world he's a ingenius innovator rather than the shrewdest bandwagon-jumper in the business.

No shade, of course. His ethos borrows from Vince McMahon himself.

Bruce Prichard and other podcast voices-for-hire that have spent enough time with The Chairman have spoken on his willingness to be just behind the curve rather than ahead of it. Finding massive money not in working out what people want before they do, but spotting it while it's small and capitalising better than anybody else in the market.

Hulk Hogan set Verne Gagne's AWA alight, but McMahon knew how to amplify Hulkamania for the masses. ECW and the New World Order reflected the chaos wrestling needed it before the Attitude Era refined and monetised it to its ultimate end. The main roster superworker era finally bore fruit in the 2010s in response to a generation of independent wrestlers, TNA soldiers and New Japan breakouts that pushed the genre forward whilst the market leader stood still.

All Elite Wrestling may want to "Change The Universe", but they too have understood what their largest possible audience loves the most from WWE's current output in order to service them with it in their own image. For so long the (black and) gold standard, NXT may be about to absorb some less-than-friendly fire...

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett