Backstage Update On WWE Using AI For Creative (WWE News)

More details on WWE using AI for creative purposes.

by Andrew Pollard
WWE Unreal Triple H Creative
WWE/Netflix

With Triple H recently saying WWE's switch to AI for creative purposes is "inevitable", and reports that the company has an agreement in place with the Writer AI platform, there's now somewhat of an update on how Artificial Intelligence could be implemented by the market leader.

Per Fightful Select, the WWE creative team is said to have had AI tools at its disposal for several years. Rather than using AI to write shows and suggest new creative plans, this AI has been used more as a reference tool or an assistant, helping writers to check things like "the last time two wrestlers had a match" and making the creative process as "not starting with a blank page". Sources told Fightful that they didn't know of anybody who used AI for more than a couple of minutes.

Following the news that Cyrus Kowsari has recently been hired as WWE's Senior Director of Creative Strategy, this Fightful report adds that the creative team is under the belief that Kowsari has been brought in to help explore ways for AI to assist with removing background noise, organising files, and general production work, rather than for any storyline purposes. One production employee told the outlet how excited they are at the prospect of AI being able to help in their day-to-day job, with it noted how they work "insane, nonstop" hours.

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To reiterate, Fightful was told that AI is not replacing the WWE creative team, with one source proclaiming how "Michael Hayes, Paul Heyman, and Ed Koskey are not AI".

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Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.