Bray Wyatt Reveals The Fiend's New Universal Title On WWE SmackDown

Fiendish new design for SmackDown's top title.

Bray Wyatt Title
WWE.com

Revealed as Bray Wyatt's "new face" in the Firefly Fun House, the Universal Champion introduced a customised Fiend Universal Title for the darker side of his new persona.

Though only appearing in flashes on Friday's SmackDown, the belt could be viewed in stunning HD quality thanks obviously to WWE.com staffers handily having access to the blackest recesses of Wyatt's troubled mind. A gallery went up on the website within hours of SmackDown airing giving fans chance to take a closer look at The Fiend's new "toy", and it...looks like a toy, to be honest.

Bray Wyatt Belt
WWE.com

WWE were perhaps mindful of that in releasing it in the first place - a limited number have been made available to purchase with the organisation noting how it was produced by Tom Savini Studios, just in case the mystique around the gimmick was somehow still alive.

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With "Hurt", "Heal" and "Let Me In" scrawled across it and The Fiend mask front and centre, it's made sure to tick all the right branding boxes. The original, terrifying aura of Wyatt's devastating internal terror may now be flat as one of The New Day's pancakes, but the massive merchandise cheques should ensure his grin remains a few miles wide at least.

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett