Eric Bischoff "No Influence" On WWE SmackDown Creative?

New blue brand "Executive Director" NOT to work on storylines?

Eric Bischoff may not have anything to do with SmackDown Live's creative process, despite initial assumptions made as result of his and Paul Heyman's recent rehirings on the respective brands.

In his most recent Wrestling Observer, Dave Meltzer noted that 'Easy E' wasn't at what should have been his first SmackDown taping, and existing creative staff were informed that he probably wouldn't be impacting their lives as much as initially suspected.

Meltzer said; "Bischoff was not at Raw or Smackdown this week. He actually started at work on 7/17. He ended up having no influence on Smackdown this past week and right now those in creative were told that he will most likely not be involved with the creative process and that it looks like his job will be to interface with all of the departments in the company as well as with FOX. However he is to be the leader of the Smackdown side of things, which currently has no leadership, just Ryan Ward and others pitching ideas to Vince."

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Raw Executive Director Paul Heyman has taken an active engagement in the direction of the red brand since starting officially in the role on the same day as Bischoff, even noting on air with tongue placed in-cheek that he had "stroke" during this week's edition of the broadcast.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett