Isaiah 'Swerve' Scott Says Hit Row Made WWE $2 Million

Hit Row reportedly made WWE a whole bunch of money before they were bafflingly released.

by Andrew Pollard
Hit Row
WWE

According to Shane Strickland, aka the former Isaiah 'Swerve' Scott, he and his Hit Row stable made $2 million for WWE during their time with WWE.

If that wasn't enough, Strickland claims this amount was generated in just four months by himself, B-Fab, Top Dolla and Ashante 'Thee' Adonis during their time in NXT.

Swerve did not specify where this purported $2 million came from, although it's worth noting that Hit-Row at one point had plenty of merchandise at WWEShop.com - including four t-shirts, a snapback cap, and an individual shirt for Swerve. One other source of revenue is that the stable's Hit Row theme tune also proved popular on streaming platforms.

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Unfortunately, despite getting a much-hyped move to SmackDown as part of this year's WWE Draft, the entire Hit Row faction was released by WWE as part of the company's numerous "budget cuts" of 2021 and beyond. Initially, B-Fab was released on 4 November, before Swerve, Top Dolla and Adonis were all likewise let go on 18 November.

At present, the belief is that Swerve will become a free agent on 16 February once his 90-day non-compete clause expires. It's not been confirmed, but it's expected Top Dolla and Adonis were under similar deals.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.