It's Official: Wrestling Needs An Unthinkable Revolution

The Outcasts
AEW

Promotions take the absolute piss with the rules of storytelling to facilitate these developments, too. This has been the case for years, obviously, but does it have to be timeless?

Who freely gives out manager's licences to repeat offenders? What does Tony Khan in his capacity as AEW's fictional General Manager actually expect, when, as an example, Saraya and Toni Storm flank Ruby Soho for one of her matches? Because it's an endless, tedious loop of carny sh*te that makes no sense.

The wrestling promotion is meant to be on the level, otherwise, they can't be trusted. The heels are meant to be fiendish, capable of such cunning wrongdoing that a fair mind can't anticipate much less understand it. In AEW, all too often, the heels are awarded the platform to do the easiest cheating you've ever f*cking seen. It isn't nefarious, and thus it isn't effective.

Also: why hasn't a North American major implemented a standby referee policy? These daft bastards get bumped every other week, and a standby ref should be despatched to ringside immediately when this happens to maintain order. That's what the ref is there to do. The answer, of course, is that a standby referee wouldn't allow a promotion to enable contrived storytelling.

The sheer volume of wrestling's bullsh*t is starting to just...reek. The commentators registering their indignation at the antics of the heels feels more phoney than it ever has. This might be a subjective opinion. Maybe an element of personal burnout is informing all of this. But isn't it time - particularly at a time when AEW conflating itself with WWE has only achieved a decline in popularity - to do something radical with the form?

CONT'D...(3 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!