Ranking Every WWE Change Affected By The ‘Fiend’ From Worst To Best
2. Seth Rollins
The tail end of 'Seth Rollins': The Babyface Years' couldn't have been much worse. Both Hell In A Cell and Crown Jewel 2019 were painful reminders of how WWE struggle to book genuinely likeable babyfaces in the modern era, and they threatened to derail Seth's confidence forever.
He recovered by slowly losing his marbles and morphing into the self-proclaimed 'Monday Night Messiah' gimmick, and what a shift it was. Suddenly, after months of playing before diminishing "Burn It Down" chants, Rollins appeared to have some purpose again. The guy was also visibly enjoying being a top notch w*nker to all and sundry too.
WWE, to their credit, moved on from a calamitous feud and made sheer magic out of pure crap.
Seth led the way by sneering his way through solid promo after solid promo. Not everything has been great (that 'Eye For An Eye' business with Rey Mysterio was a wobble), but Rollins pivoted out of his 'Fiend' nightmare to create a new niche for himself as a top heel who is authentically unlikeable.