WWE have capitalised on Kofi Kingston, Big E and Xavier Woods' record breaking 483-day run with the Tag Team Titles by producing exactly 483 limited edition championship belts emblazoned with the iconography now synonymous with the popular trio.
The New Day were defeated by Sheamus and Cesaro at December's Roadblock: End Of The Line pay-per-view, and have since struggled to regain the momentum they held during the impressively lengthy reign.
It was during this spell that they became the undisputed merchandise kings, even outselling t-shirt kingpin John Cena during WrestleMania 32 weekend in 2016, whilst the triumvirate were at their creative and commercial peak. The personalised product marks puts them in exclusive company alongside 'The Champ' himself, Steve Austin and the Ultimate Warrior for having the prestigious prizes dedicated entirely to their act.
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Booty-Os, unicorns and ice creams alike share space with the bronze plates no longer in circulation following the company's shift to the silver, red and blue brand-specific straps.
The belts are sure to be a huge hit with collectors, if not for the garish design but the uniqueness and rarity, that differs vastly from the company's traditionally stoic title designs.
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The belts can be purchased here, but aren't likely to last long.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation for nearly 10 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 65,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has provided in-person coverage of some of the biggest pay-per-views and Premium Live Events in wrestling history, including WrestleMania, Survivor Series, All In & Double Or Nothing in destinations such as New York, New Jersey, Chicago, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live.
