Sting To WWE: 10 Reasons His Deal Is A Mistake For All Involved

8. Fans Don't Know Who Sting Is

We touched on it in the last point, the modern day WWE audience are pretty far removed from caring about who Sting is. At a recent WWE show I attended the vast majority of people were 16 or under. Any adults in attendance were mostly with their kids. This represents the norm for WWE and is their target mark. Even older WWF fans are limited in their regard for Sting coming in. WCW went out of business for a reason, because no WWF fans cared enough to bother watching Sting and his colleagues over on Nitro. Long term fans had no interest in Sting back then, why would they care now? Those same fans clamouring to see Sting could have watched him in TNA over the last years if they really wanted, but again, ratings show us they didn't. That tells us the majority of WWE's audience either don't care to watch him or don't know who he is. The wrestling hotbeds of Chicago (and Sting's southern territories) will pop for the star, but there's a very real chance he might be met with abject silence in the average towns.