6. SummerSlam And WWE 2K15
One good idea for Sting would be to tie his debut in around SummerSlam and the WWE 2K15 launch. The success of promoting the video game with Ultimate Warrior last year was a lesson in how to launch a product, it helped draw significant attention and Warrior ended up as a reason to buy the game as an exclusive free download. Sting should be used in the same way. Have the 2k15 teaser trailers built around the icon, have him part of the promotional drive. This should take in SummerSlam where he debuts to exclusively reveal the game cover. WWE would advertise it in advance as "Sting finally comes to WWE, bringing a big announcement with him to SummerSlam". The special event setting of WWE's second biggest PPV is an appropriate place for his first steps onto the big stage. He can then reveal the cover before being interrupted by a heel superstar, from which his WrestleMania 31 feud can develop.