The Rock Signs Multi-Year UFC Deal

The Great One and the UFC to work together for the next several years.

by Andrew Pollard
Dwayne Johnson Ballers
HBO.

Dwayne 'The Rock' Johnson has penned a huge multi-year deal to become a global partner of the UFC.

This news was announced last night, with the Great One's Project Rock athletic label - which is a part of Under Armour - signed up to become the official footwear of the Ultimate Fighting Championship.

In terms of what this agreement means, male and female fighters and their corner teams will wear Project Rock footwear for fight-week promotional events, workouts, weigh-ins and for their walks to the cage on fight night itself.

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Reebok had been the UFC's previous footwear sponsor of choice, but those duties will now be taken over by Johnson's sports brand. Additionally, Project Rock and UFC will release a co-branded range of shoes later in 2022.

At this time, the financials of this deal have yet to be made public - although the agreement is already in place, with last night's UFC 270 the inaugural night for Project Rock to be featured in a UFC setting. There, UFC Heavyweight Title Francis Ngannou retained his prize by unanimous decision against Ciryl Gane.

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As for Dwayne Johnson, the multi-time WWE Champion has been a long-time friend of UFC's Dana White, plus was on hand to present Jorge Masvidal with the BMF Title back at UFC 244 after Gamebred beat Nate Diaz.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.