Who REALLY Sells The Most WWE Merchandise At The Moment?
Latest on WWE's top merch movers, feat. Cody Rhodes, LA Knight, and more.
LA Knight t-shirts are "right up there" with those of Cody Rhodes and Roman Reigns when it comes to WWE.com online sales, reports Fightful Select.
The outlet has published a new report on WWE merchandise sales, noting that the majority of Knight's sales are digital, through the company's partnership with third-party outlets. The popular star is often reported among WWE's top sellers, though Fightful notes that such reports often neglect sales from live events, with Reigns, Rhodes, and other stars also featuring heavily.
That WWE's live events don't always feature a lot of LA Knight merchandise is an apparent "point of contention" in the company.
Fightful states that Rhodes' name has been top of several reports the outlet has seen re: live event sales. 'The American Nightmare' has had several merch items in the top five.
The Bloodline's recent split has sparked a shift. Roman Reigns, The Usos, and the Bloodline as a collective were often featured under the now-defunct stable's banner, included as one. These are now separate, though The Usos have continued to perform well, outdoing everyone at live events barring Cody Rhodes.
Other names that constantly feature in the live event top-fives are Reigns, Rhea Ripley, and Seth Rollins.
Beyond individual wrestlers, generic WWE merchandise typically tops these lists, with toy championships selling particularly well.