Why WWE Is Suddenly CENSORING Jey Uso

It's "YEET!" no more for Jey Uso in WWE. Here's what's going on...

by Andy H Murray
Jey Uso censor
WWE

Jey Uso's "Yeet!" catchphrase is no more in WWE, with the promotion no longer associating Uso with the word after running into trademarking issues.

WrestleVotes has reported as much. The news and rumours account posted the following a few hours ago:

As evident on RAW just now, I’m told WWE has found trademark issues with Jey Uso’s “Yeet.” The word & merchandising will no longer be associated with Uso going forward.

At least one Yeet shirt was still available on WWE Shop at the time of publishing. This may not be the case for long.

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WWE censored the word from a video package that aired on Raw last night, blurring Uso's t-shirt out. This appears to be a consequence of the trademarking issues.

Uso adopted "yeet" following the Fastlane press conference in October, where he and partner Cody Rhodes stole the show. It has since caught on huge with WWE crowds, to the extent that the promotion has monetised it through merchandise, taking advantage of Uso's growing popularity.

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The United States Patent and Trademark Office's database currently contains information on 33 applications containing the word "yeet."

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.