4. Chris Jericho "Wanna Bee" and "Don't Be An Assclown."
It hurts me to include Chris Jericho on this list, but even someone with a mostly good merchandising record can have his forgettable moments. The first bit of Jericho merchandise I remember seeing is his great "Monday Night Jericho" shirt, and to this day I've always wanted one of Y2J hockey jerseys. Note to any friends reading who have any disposable income this Christmas. The rest of his t-shirts have been for the most part decent, with various Jericho logos and sayings making the final cut. That is until he released a particularly terrible shirt based on one of his favoured insults which read simply, "Don't Be an Assclown." For anyone unaware that it was wrestling related, this probably seemed like an insanely specific piece of advice to feature on a t-shirt. I've owned this shirt I got as a gift since the year it came out and never once worn it in public. Because I'm not an assclown.
It wasn't the last bad bit of Jericho related marketing though, as a more recent one really put the "s**t" in t-shirt. While Chris Jericho was doing a character on TV that maintained that everyone was just a rip off of him, someone on the WWE Merchandise team took notice. They heard Jericho calling everyone a wannabe and had a brainwave. "What if the t-shirt says WANNABE....But it has a BEE on it!." He should've been put in the Walls of Jericho for letting that pun even escape his lips, but somehow the shirt was put into production. What came out was one of the ugliest, most pointless wrestling t-shirts I've ever seen. Not to mention that fact that I'm pretty sure the bee on the front was actually a wasp. And BEEsides, if they were doing a Chris Jericho "Wannabe" t-shirt, shouldn't it have just had a picture of the Miz on it?