10. 50/50 Booking And Stop-Start Pushes
This one drives me crazy as a fan, because it's impossible to get behind anyone these days. Basically, only a select few are chosen for the top spots, and literally everyone else trades wins on TV to fill time. So you'll have Kofi Kingston beating the Miz on one show, and then returning the job to him on the next show, and both guys stay at the same level. It's actually part of a problem that the Attitude Era created, with a heavy TV-focused product obsessed with the minutia of ratings. In that kind of environment, putting squash matches on the main TV show would be ratings death, so instead the focus was put on star vs. star matches in order to keep viewer interest. But the result was that a previous tool of getting guys over (namely, destroying some poor local geek and showing off an awesome finisher) was out the door. Hell, look at what happened when they brought that approach back in 2012 with Ryback they nearly turned him into WWE champion because he was such a surprisingly hot property! The irony of the whole thing is that the biggest star made DURING the Monday Night Wars, Goldberg, was made because he squashed the heck out of geeks every week on the main show! The other thing that they seem to enjoy doing is the "stop-start" approach to new guys, as they bring them in strong (like Fandango), then quickly get bored of them and/or run out of ideas (like Fandango) and then abandon them to the pre-show because they "can't get over". Because you know that if talent can't get over with the quality storylines being scripted for them, like where one guy beats another guy with a rollup because a third guy is standing on the ramp pointing at the first two guys, then they're not going to ever get over on their own.