2. JBL
Original Gimmick: Ted DiBiase The rich, arrogant douchebag is a gimmick that the WWE are extremely fond of and has had reasonable success on a frequent basis. Though the first man to really do the role justice was The Million Dollar Man Ted DiBiase; DiBiase cut some of the greatest promos in wrestling history and really sold the character well. Over time, The Million Dollar Man purchased both a suit and a wrestling belt with gold dollar signs pasted all over it, which on hindsight made him look more like a Batman villain than a wrestler. His gimmick consisted of him using his money to humiliate others, including an unknown teenage Rob Van Dam, who kissed Di Biases foot for $100. He probably owed it to his drug dealer. JBL is completely open about incorporating Ted Dibiases gimmick into his own character, in fact earlier this year Layfield tweeted a picture of himself besides Ted DiBiase and Alberto Del Rio, with a description that read three generations of one stolen gimmick. Away from wrestling JBL was having great success in the stock market, which the company adopted into his onscreen character. His gimmick included him employing a stable of wrestlers to protect him. Recently Alberto Del Rio also had success with the gimmick, and his entrance included him arriving in a different luxury car each week, as well as having a personal ring announcer introduce his arrival. Again the gimmick enabled Del Rio to triumph in the WWE; he has held both the WWE Championship and the World Heavyweight Title, each on two separate occasions.