2. Stone Cold Steve Austin Not Being Utilized
Stone Cold Steve Austin is arguably the biggest Superstar in WWE history. His meteoric rise to the top ushered in The Attitude Era, the most profitable and exciting time of growth in the company. Austin succeeded where many perhaps felt he would not and he took them to the top despite the fact that WCW had a ton of momentum over them at the time. His career is the stuff of legend and he remains perhaps the biggest icon in WWE history. So where is he? Where is The Texas Rattlesnake right now? While it's true that he has a life outside of the industry and is staying fairly busy, the fact is that fans want him back. And they want him back on TV. But it seems that opportunities keep passing by with no sign of Austin. Edge is brought back occasionally, Mick Foley returns when needed and Shawn Michaels has been used recently as well. However, Stone Cold is not used and when he is it's usually not on TV. From a distance, it appears that he's willing and that WWE could do business with him if they wanted to. Yet nothing is happening. Austin remains on the outside, out of sight for WWE fans that want to see him return. Stone Cold is one of the most valuable assets that WWE has and can continue to bring fans to the fold but he cannot do that if he's not there.