5. Splitting Team Ziggler Up
A star was born the night after Wrestlemania 29. Dolph Ziggler cashed in Money in the bank in against Alberto Del Rio to one of the biggest pops and sustained reactions of 2013. It looked as if WWE had a new main event star on their hands, Dolph boasted the right look, amazing charisma and a ring style that was reminiscent of the legendary Shawn Michaels. Ziggler's rise to the main event had been a steady progression. He headlined (and won) TLC against John Cena in 2012, and was on a wave of momentum as WWE's next big star. Whether it was as a heel or an emerging face it seemed as if Ziggler could now not fail - surely he would dominate the world title scene and finish 2013 as an established main eventer? No. The opposite happened. What we know is this, Ziggler got a concussion and was temporarily not able to work. The next time he was able to work he jobbed the title back to Del Rio. In the rematch he lost again. He then stumbled through various feuds, far from the main events these matches tended to be pre-shows - and he always lost. It seems like Ziggler is the victim of upsetting management, it is as if he is serving some sort of punishment right now. He is rarely promoted as a star any more and is consistently jobbed out. It's a creative tragedy. Ziggler is so good. With the right push behind him he has the potential to be considered the very best in the company. Better than Daniel Bryan, better than CM Punk. Ziggler's athletic and thrilling brand of wrestling demands some solid creative support, but right when he was on the brink of making it, creative pulled the plug. It's the biggest shame of 2013. The decisive point when Ziggler lost the support of creative was when they thought it would be a good idea to split him away from AJ and Big E. Leading the faction had given Ziggler status. Cut free from his captain's role he was now just an ordinary character. Creative compounded their error by giving Dolph a very weak face turn. Fans couldn't tell if he was still a heel or a face. The subtle storytelling was just not clear enough. Hopefully Dolph can ride his current creative desolation out and re-emerge in 2014 as the star we all know that he is.