WWE: 4 Ways 'I Quit' Matches Can Become Compelling Again

1. I Quit Matches Are A Great Place To Do Turns

http://www.youtube.com/watch?v=ObbB7L5RCH8 Picture the scene: It's Wrestlemania XXX and the Undertaker is facing John Cena in an I Quit match. John Cena is dominating the match and is beating Undertaker's aging body around the ring. But as much as he does so, the Deadman will not quit. He wills himself on. At first Cena continues to persist, thinking the words are just around the corner, but soon it becomes apparent to him that the Undertaker is proving truly tough. So Cena begins to get frustrated in a way that is not like John Cena at all. He begins screaming at the Undertaker to quit while beating him mercilessly with all sorts of implements, getting angrier and angrier. Finally, when he believes the end is near, he grabs the mike and does the 'You can't see me' sign in front of the prone Undertaker. Suddenly though the Phenom's hand shoots out and yanks Cena towards him, wrapping his legs around Cena's throat in the Hell's Gate submission. Cena can't get out, and he's screaming in pain. He tries to thrash his way out, but the Undertaker has the hold in tight and is unrelenting. Cena struggles and struggles... then he tells the referee that he quits. The Undertaker's streak lives on. The next night on Raw John Cena comes out to address the audience. But instead of apologising to them, he gets angry and defiant, claiming that the crowd don't care about how much he's done for them over the past 8 years or so. So from now on, to hell with them. This may seem a little ham-fisted but there is a point to all this. One of the major advantages that an I Quit match has is the ability to build a story in the ring. However, much of this is squandered by the fact that for the most part the I Quit match is predictable by the notion that the face is going to win. But should the face lose...then a whole new plethora of options develop for the wrestler's character going forward. And who can forget Steve Austin's own face turn at Wrestlemania against Bret Hart in an I Quit Match simply by not giving up? In conclusion, the I Quit match has the potential to be a centrepiece of many a PPV, if it's handled right. What do you think?