WWE Brand Split: 8 Reasons It Could Succeed Or Fail

2. Succeed: A Boost To Locker-room Morale

Cody Rhodes
WWE.com

WWE's recent talent cuts let loose a number of criminally underused wrestlers . By all accounts, many of them were relieved to receive their release, finally freeing them from a dream job that had gradually developed into a nightmare.

Alongside Damien Sandow and Wade Barrett, count Cody Rhodes as another WWE competitor who could not wait to escape the system, disgruntled with his lack of opportunities within the company and thoroughly depressed by the backstage grind.

By all accounts, morale is in a significant slump in WWE at the moment, but there is reason to be optimistic that a fresh brand split could help rectify the problem. In addition to giving neglected stars a greater chance to shine, being exclusive to one show automatically shaves off 52 dates from the yearly schedule: an instant moral booster in any profession.

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.