WWE Files Bella Twins Trademark

Could this be an indicator of a Bella Twins return?

by Andrew Pollard
Bella Twins
WWE.com

WWE has filed for a new trademark relating to the Bella Twins.

As of 27 July, Vince McMahon's sports entertainment juggernaut filmed to trademark the term "Bella Wine Matchups" with the United States Patent and Trademark Office.

The formal details of this trademark are as follows:

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“G & S: Entertainment services, namely, a continuing program about wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events accessible by television, cable, fiber optic networks, wireless networks, satellite, audio video, mobile applications and global computer information networks; providing information via a global computer information network in the nature of a continuing program about wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events; online journals, namely, blogs in the fields of wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events.”

Current speculation suggests that this trademark relates to an upcoming new show or segment for Brie and Nikki Bella's YouTube channel, or that it could be tied to the twins' Belle Radici wine label or their Bonita Bonita Wine brand.

There has been plenty of rumblings that Brie and Nikki could make their WWE returns before the year is out, with the Bellas having previously made it clear that they intend to challenge for the WWE Women's Tag Team Championships at some point.

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The last time the Bella Twins were seen on WWE television was at WrestleMania 37, where they were inducted into the WWE Hall of Fame (as part of the 2020 class) and appeared on Night 2 of 'Mania to lay out Bayley.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.