WWE Files ECW Trademarks

Are WWE Barely Legal and WWE CyberSlam in our future?

by Andrew Pollard
ECW Barely Legal
WWE Network

Following Cody Rhodes recently trademarking several classic WCW-associated names, WWE has now moved to snaffle up a couple of ECW PPV names.

As of November 21st, World Wrestling Entertainment has filed to trademark the ‘CyberSlam’ and ‘Barely Legal’ names. Both of these names were used by ECW, with Barely Legal actually being the first ever PPV for Paul Heyman’s Land of Extreme.

Via the United States Patent & Trademark Office, WWE has filed for Barely Legal and CycberSlam for the purpose of:

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Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.

There’s no concrete information on why WWE has trademarked these names, yet one school of thought would suggest that the company is merely trying to hoover up any available trademarks to stop AEW or any other promotion from using such names.

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In the past week, Cody’s trademarking of the ‘Bash at the Beach’ name has reportedly had WWE considering legal action due to potential confusion with the WWE-owned ‘The Bash’ - even though The Bash was simply WWE shortening The Great American Bash.

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Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.