WWE Files Trademark Application For New Main Roster Ring Name

Another trip to the USPTO for WWE's trademarking team.

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WWE has filed a new trademark application for "Max Dupri" with the United States Patent and Trademark Office.

The mark is to be used for the following purposes:-

IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

WWE filed this application with the USPTO on 19 March. Lauren A. Dienes-Middlen is listed as the attorney of record.


"Max Dupri" is, of course, the new ring name of former NXT wrestler LA Knight, who debuted for SmackDown last Friday. Involved in a backstage segment with authority figure Adam Pearce, Dupri's first televised main roster appearance served to establish his upcoming stable, Maximum Male Models, which has been trialled in several dark segments lately.

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WhatCulture's Senior Wrestling Reporter, Presenter and Editor. Formerly Bleacher Report. Follow him on Twitter @andyhmurray.