WWE Is Rebranding Its House Shows

From "Superstar" and "championship opportunity" to "WWE Universe" and "Premium Live Event", the WWE lexicon is vast and, frankly, insane at times, with the promotion's hyper-fixation on marketing every single thing related to its product largely responsible for creating an environment in which performers rarely communicate like human beings.

Now, the promotion is rebranding its house shows.

But only on Sundays.

Per PWInsider's Mike Johnson (via Devin Cutting), after WrestleMania 38 (2/3 April, WWE plans on renaming all Sunday live events "WWE Sunday Night Stunner", with the first event to use that title taking place in Fairfax, Virginia on 1 May. This follows on from the decision to bring back the old "Saturday Night's Main Event" title for a run of post-WrestleMania shows in April.

WWE does not currently have a trademark application for "WWE Sunday Night Stunner" logged with the United States Patent and Trademark Office.

The market leaders returned to something resembling a regular road schedule in July 2021. Such shows have emerged as money-losers for WWE in recent years, though Q3 2021 featured a period of artificially high demand to reverse this, as wrestling-deprived audiences flocked back following the COVID-19 pandemic's difficult first 16 months.