During the match's closing moments, Rusev locked in the Accolade and Cena subsequently passed out. During any other type of match, this would render Rusev the victor, and despite asking for an I Quit match himself (you'd assume he knew the rules), Rusev celebrated when Cena fell unconscious. And the way he did it was SO. CUTE. He jumped around the ring, arms in the air, then immediately ran to the ropes to shout "Lana!" He beamed at his Russian manager, hands in the air, like a besotted schoolboy boasting of good grades to his playground crush. "Lana!" he shouted again as he applauded him, big grin on her face. He was so happy and so proud and just wanted her to love him. They are so cute, you guys.