Heymans promo to introduce Cesaro at Extreme Rules was yet another master-class in how to play to his fans cheers and turn them into boos immediately. Cesaro himself won the great opening match at Extreme Rules and despite Heymans efforts, he was even a fan favourite over hardcore legend Rob Van Dam. The result always seemed inevitable but the execution was effective. Heyman cut another good promo before Cesaros match with RVD and Cesaro certainly kept up his end of the bargain. He had another great match with Van Dam and avoided having a re-run of the pay-per-view by getting himself disqualified after refusing to stop punching RVD in the corner. Heyman having to talk him down to avoid a suspension really talks up how dangerous he can be in the same vein as Heymans other client Brock Lesnar. It also worked to finally have the crowd boo Cesaro who WWE want to keep as a heel for some reason. Cesaro picked up the pinfall victory on Smackdown, pinning former Intercontinental Champion Big E in tag team action. The match was quick and decisive while Heyman did another good job on commentary.
