WWE SummerSlam 2016: 7 Reasons Dolph Ziggler Should Win WWE Title

3. Validating The Brand Extension

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The brand extension is designed to elevate stars whose only missing ingredient was opportunity. Those performers would rise to the top, establish themselves as stars of the present and achieve the greatness they were denied when the company touted a combined roster.

Ziggler is exactly the type of Superstar the brand extension was meant to help. Without a logjam of talent preventing him from achieving any career growth, he should be a top star for one of the two premiere brands in WWE.

A win by The Showoff would validate the concept of the brand extension and set the stage for Superstars such as Sami Zayn, Kevin Owens and Cesaro to follow in his footsteps.

Contributor
Contributor

Erik Beaston is a freelance pro wrestling writer who likes long walks in the park, dandelions and has not quite figured out that this introduction is not for Match.com. He resides in Parts Unknown, where he hosts weekly cookouts with Kane, The Ultimate Warrior, Papa Shango and The Boogeyman. Be jealous.