WWE's Latest Disaster Is About To Get EVEN WORSE

The new World Heavyweight title annoyed a lot of people last night. That's just the start....

Triple H Presser
WWE Network

Triple H looked aggrieved, at the WrestleMania 39 night two press conference, and in fact answered the question before any member of the media asked it. He knew there was only one talking point after the atmosphere was brutally flattened. On April 2, the new WrestleMania X-Seven became the new Royal Rumble 2015 within minutes of the main event finish, and Triple H sensed the mood. He tried to get on top of it.

There was a plan, because there's always a plan. Triple H was adamant that there was a story in place because the story is never finished. "It’s always interesting to me when people say how could that happen, or how could they do that in that moment," Triple H said, in his customary way, as if he is the great bearer of secrets, and the fans are mere rubes who can't possibly form an opinion until those secrets are gifted to them. "We just got to the end of the chapter. But the story continues and that is where the story gets interesting to me," Triple H continued.

The "interesting" part of the story was revealed on the April 24 Monday Night Raw: the unveiling of a brand new World Heavyweight title.

This is a total compromise nonsensical on virtually every conceivable level. It makes sense in just one respect, and even that might be a reach. Do the separated Raw and SmackDown rosters necessarily need two separate World champions?

By definition, there should be one World champion, but the notion of their being two is something that has been normalised for so long, like the invisible camera, that it doesn't greatly matter to the modern WWE audience. A second World champion is object-defeating only to the sort of purists WWE has long ago left behind. For the grim purposes of the bottom line, the two World champions model is fine: just something that WWE does.

The names of each title will need to change, yet again. The World Heavyweight title name is passable. It's pure nostalgia bait, but it's also a perfectly serviceable name for such an achievement. The design itself visualises the compromise. It is an uneasy meeting between old-school prestige and modern, ugly Branding. It's about as much as one can expect from WWE in 2023.

CONT'D...(1 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!